Creating a story that will resonate with consumers means finding an insight. Social media gives us the opportunity to listen and engage like never before. We take those insights and define a communication strategy that will engage and motivate. Then our creative teams produce a stream of advertising content to be shared, liked, tweeted, retweeted and hashtagged.
We listen to the larger conversation. News, pop culture, even industry specific stories. All those things influence whether the consumer will pay attention. When that conversation shifts in the popular culture we can adjust the story in real-time so our clients and brands are telling their stories through what matters right now.