The Advertising Agency
for the Social Age

The Value of a
Brand
Impression

in the Social Age

At Central Coast we take the storytelling power of brand advertising that traditionally gets placed in mass media and create advertising for a place and time where an impression comes with a thumbs up from a friend. This is how you advertise in the social age.

Creating a story that will resonate with consumers means finding an insight. Social media gives us the opportunity to listen and engage like never before. We take those insights and define a communication strategy that will engage and motivate. Then our creative teams produce a stream of advertising content to be shared, liked, tweeted, retweeted and hashtagged.

We listen to the larger conversation. News, pop culture, even industry specific stories. All those things influence whether the consumer will pay attention. When that conversation shifts in the popular culture we can adjust the story in real-time so our clients and brands are telling their stories through what matters right now.

  • Insight
  • StrategyStrategy
  • Engage
  • Content AdvertisingContent Advertising
  • Listen

Advertising in the Social Age is an ongoing story. And the conversation keeps shifting. We adjust and keep telling the story of the brand.

  • Insight
  • StrategyStrategy
  • Engage
  • Content AdvertisingContent Advertising
  • Listen

Along the way, with the conversation shifts happening and the creative adjusting..., ...the engagement between the brand and its consumers begins to transform from passive to participatory.

  • Insight
  • StrategyStrategy
  • Engage
  • Content AdvertisingContent Advertising
  • Listen