Buying Olympic Gold
August 14th, 2008 | Eric SteigerwaldI am hooked.
I am not too sure how it happened, but I am pretty sure it started with two thousand and eight Chinese men drumming in perfect unison in pitch black with light up sticks. The Opening Ceremonies for the Beijing Games had me hooked from the start.
I have officially caught Olympic fever.
All the story lines are there. Thanks, of course, to a little embellishing from Bob Costas and the rest of the NBC broadcasting team. There is the race for eight, as Phelps is chasing history and in fact destroying it along the way. There is the Chinese’s so-called underage gymnastic team. And of course, the U.S. Basketball Redeem Team actually has the chance to redeem itself. The stories are endless. And NBC is taking full advantage of what seems to be endless coverage. And for once, I’m not complaining. Well almost.
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