The American Red Cross Foundation launched an amazing mobile billboard campaign for earthquake-awareness by using an optical illusion to shock and awe. Read more…
Metrosocial Marketing
Like so many cities feeling the pinch of less tax dollars from the meandering economy, New York is looking to pull in some revenue. The answer, as we typically see, is to sell ad space. The NYC Metro transit cards are the media. This is nothing new. Here in Chicago the CTA transits cards have long been adorned with brands. Read more…
Angling For A New Angle
How does that saying go? In life – and in advertising – perspective is everything. Something like that.
Shifting perspective can make you think about where you are. What you’re doing. And sometimes, why you’re doing it. A new perspective can provide a powerful, instantly sharable way to look at your brand.
There are some classics, like these:
Mobile Multitasking In The Social Age
Your daily commute—business as usual. Until you exit the train at State and Lake. Read more…
Coachella 2012: A Festival Of Music And Lights
In the heart of the desert of Indio, California, thousands of people from all over the world came to celebrate three nights of music, dancing, and festivities. The Coachella Music and Arts festival of 2012 was not only an unforgettable music experience, but a visual experience as well. Read more…
