I was sitting at a table with a bunch of my friends when I caught myself zoning out of the conversation and zoning in on a Taco Bell cup. Down the side of this cup were tweets and Facebook posts raving about their new Doritos taco. Read more…
Who Says An Ad Has To Run Between The Show?
Thanks to my 10 year old daughter, a budding style maven, I discovered Fashion Star. And boy, do I wish I’d come up with that one. Yes, I’m a fan of fashion, especially John Varvatos, who just happens to be one of the judges on the show. But that’s not the reason I wish I’d come up with this. Read more…
The Art Of Social Media
Sometimes the most interesting answer is right in front of you. The elements are in place to juxtapose and tell a new story. Read more…
Social Contest Winner: Victoria Secret’s March Madness
Sometimes the hardest part of advertising is to effectively focus in on your target audience. Victoria Secret takes a college rivalry, usually reserved for boy sports, and creates a social contest that does just that. Read more…
UNIQLO Visual Display
Walking in the Tokyo Ginza district can be an onslaught to the senses. Amazing, yes, but also a study in breaking through clutter. How do you stand out when everything is standing out? Read more…
Beats, Rhymes And Search
I’m always amazed when engagement with an existing audience can be leveraged to increase an experience with another brand. It takes true craft to build a single story and a unified experience that maintains the integrity, positioning, and personality of both brands. Read more…