20,000 tech geeks descended on Las Vegas to talk the latest in cloud technology. We positioned NTT Communications with straightforward, meaningful value propositions that demonstrated what it means to have a global partner, versus a vendor of cloud services. We told the story through the unique lens of NTT Communications’ customers. As conversation starters and answers to the question, “who is NTT,” the NTT Sales Team used words from the video and messaging from the booth to engage visitors. As a result of its simple effectiveness, NTT’s European and Japanese teams elected to use the video and design for events throughout Europe and Asia.